Market Research & Customer Insight

Unlocking the secret of success

What could you achieve if you had a clearer picture of your customers and how they are changing? We can help you build better relationships and strengthen your position in the market by understanding...

  • How market conditions are changing and what it means for you.
  • The opinion of existing and potential parents.
  • What the people who influence parents' decisions think about you.
  • Why enquirers do not return after a first visit.
  • What customers think of your facilities, service, prospectuses and website.

How we can help you

Our market research and customer insight experts can help you with:

  • Demographic analysis.
  • Mystery shopping and observational research.
  • Observational research.
  • Parent and student satisfaction.
  • Prospective parent focus groups.
  • Interviews with preparatory school heads and feeder schools.
  • Lost customer surveys.
  • Prospective customer surveys.

To find out how we can help you better understand your changing customer base call Liz Barnes on 01273 834434 or email


"...thorough analysis and well-constructed research enabled us to make important changes to our marketing strategy,"
Marketing Manager, Roedean School


Case Studies

Read the Quest College case study.

Quest College