Meet the Team

Nick Broom

Nick Broom Founding Director, FCIM

About Nick

A Fellow of the Chartered Institute of Marketing, Nick is passionate about communications, marketing, branding and design. With a strong customer service and technical background, Nick has created and grown two successful teams and businesses in disparate industries. In both instances, targeted marketing and a strong customer focus have been key to developing the client base and building the firms' profiles. In 2009 Nick was a finalist in the Gatwick Diamond Business Person of the Year award.

Since founding Preview 15 years ago, Nick has worked with private and public sector organisations. He works across all levels providing top level business strategy and marketing planning, down to tactical marketing activities that deliver measurable business results. As Vice Chair of the Chartered Institute of Marketing Sussex branch, Nick helps develop strategy and policy. He is also involved in delivering a range of events to engage the marketing community and develop a flagship branch - a great and practical challenge.

Nick's key expertise

  • Identifying ways of doing things bigger, better, faster - Nick is a classic entrepreneur and innovator.
  • Understanding the digital space and how best to use available technologies.
  • Integrating measurable digital tactics into a comprehensive strategy.
  • Using social media to listen, understand and engage with an audience.
  • Straight talking without the hype and buzzwords of many digital 'experts'.
  • Generating relevant and creative ideas and tactics for marketing activity.

Nick's recent projects

In the past year, Nick has passed the operational controls of his businesses to his senior management teams to focus on more strategic work including:

  • Guiding guru marketing strategies and tactical planning on digital marketing channels and social media.
  • Designing website specifications and social media campaigns.
  • Working with National Offender Management Services to improve communication and data systems and find ways to better engage with drug-using offenders in the custodial system.

Recently Nick has worked with:

  • Royal Academy of Dance (Faculty of Education).
  • HM Prisons (NW) - Integrated Drug Treatment Services.

What people say about Nick

Nick is a highly professional, enthusiastic individual with creative ideas, flair and excellent communication skills. He also sees the importance in detail, combining creativity with a genuine understanding of the marketing potential of web and new media. Nick brings the rare commercial experience of having built two successful businesses to marketing problem solving. Nick is a real pleasure to work with.