Case Study

Royal Academy of Dance Case Study

Case Study Summary

How a new website and content management system have met the needs of existing students and staff while attracting large numbers of new student enquiries.

The Brief

The Faculty of Education at the Royal Academy of Dance is an international dance teacher training organisation with 400 graduates a year. It offers a range of dance teacher education programmes and qualifications. With the introduction of programmes validated by the University of Surrey, the RAD moved into a more competitive environment and needed to improve its online presence.

The Challenge

The RAD has traditionally been seen as a ballet institution. The challenge the Faculty faced in recent times was to maintain the tradition of offering professional awards under its Royal Charter, while promoting the full extent of its courses and programmes which compete against universities on a global scale. The website is typically the first exposure many students have to the organisation.

How Preview Helped

Preview did a user assessment to understand the needs and requirements of students at the academy, worldwide distant learners and academics. This resulted in extensive research to find an appropriate content management system. The system needed to be flexible enough to meet the needs of different user groups, scalable to cope with the RAD's growth and technically manageable for teachers and students.

With the selection of a suitable system, a detailed user and site specification was agreed and the design work began. An ongoing design analysis was conducted with the Academy and a development test site launched for key staff. Preview continues to work with the RAD to expand the site's functionality based on user feedback. It is also integrating the site with the RAD's internal systems to reduce administration costs.

The Outcome

The project led to:

  • A site design that maintains the RAD identity while portraying a modern and vibrant institution offering a diverse range of programmes.
  • A flexible site that allows programme heads to update course content, publish student, course or year-specific information, and interact with students.
  • Increased prospective student enquiries.
Royal Academy of Dance

Royal Academy of Dance