Case Study

Clare College Conferencing Case Study

Case Study Summary

An update of identity and the delivery of contemporary marketing collateral.

The Brief

To update identity and produce marketing collateral that would appeal to a global business and academic market and attract conferencing to the city of Cambridge.

How Preview Helped

The Clare College Cambridge logo was updated and all marketing collateral was redesigned to both retain the college's rich heritage AND reflect the modern contemporary conferencing facilities newly built.

New style, colours and fonts were applied along with a range of newly commissioned photography to create a suite of marketing material that included a brochure and website - all complimentary to the new modern architectural facilities.


A clean, clear and informative set of marketing materials, which has worked well in encouraging groups to book their conferences at Clare College Cambridge was produced This included logo design, photography, prospectus and website design.

Clare College Conferencing

Clare College Conferencing

Clare College Conferencing